Belgian Windows Live Team Space: Blog

Windows Live for TV

Wed, 03 Jan 2007 10:35:07 GMT

Live TV is an additional program for Windows Media Center which will provide access to Spaces, Messenger, and Live Call, all wrapped up in a ten foot interface. Here's the feature list from Ideas:

• Browse millions of Spaces in rich 3D graphics with new Gallery views and full keyword search
• Find out what your friends have been doing and saying on Windows Live Spaces
• Have real-time text and voice conversations*
• Call your friends' mobile or landline telephones by signing up with Verizon Web Calling to make affordable domestic and international calls**
• Easily navigate with yout mouse, keyboard or a TV remote (remote navigation requires Microsoft Media Center Remote and IR)
• Make free PC-to-PC calls to other Windows Live Messenger users.

"Windows Live for TV is an early beta 3D browser application that makes it easy to connect to your social network as well as friends and family from within Vista Media Center or IE7.0. You're be able to view the best of Windows Live Spaces and communicate with Friends and Family over Windows Live Messenger 8.1 with voice & text chat as well as make a phone call.

First found on LiveSide

Cross posted on Brandopia

Beautiful site with integration of Live Local

Wed, 27 Dec 2006 11:28:25 GMT

Magnificent site and a great collaboration between 2 brands (MSN and Westin hotels).

In the site Renewal you can explore several big cities (super integration of Live Local) and find the Westin hotels on the map next to several points of interest. A really nice way to explore a city, its tourist attractions and find hotels near them.

Found thanks to Virtual Earth (Mappoint) B2B

Soapbox and Messenger Integration

Wed, 20 Dec 2006 09:14:41 GMT

This is really cool. Link to Soapbox on MSN Video: Soapbox and Messenger Integration

Instead of just IM'ing your contact a link to a video,we now allow you to actually watch a video with friends, using Windows Live Messenger in real-time. This is how it works:If at any time you would like to watch a video with one of your Messenger contacts, just click on the "share" tab under a Soapbox Video and select "IM this video."

If you are already signed into Messenger, this will prompt you to choose which contact you would like to watch the video with.If you are not signed in, you will be prompted to do so.Choose the contact, and once the person has accepted your invitation - boom the Messenger Activity Window will launch, with the player in full view. You can now watch the video with your friends and chat about it, all at the same time. We will be adding more functionality in the future, but think this is a great start in integrating Soapbox closely with Messenger.

Gadgets improve branding and sales

Tue, 28 Nov 2006 11:58:00 GMT

Great posting (in Dutch) on what gadgets are and how they can help marketeers in terms of branding and sales. Have a look here: Marketingfacts

If you want to find out more about Gadgets from us, have a look at the Windows Live Gallery.

Geert

Proximus & Windows Live Messenger are 'live'!

Wed, 15 Nov 2006 12:37:01 GMT

It's 'live'!

From now on you can use Windows Live Messenger on your mobile with Proximus Instant Messaging.

More info on http://payandgo.proximus.be/en/Proximus_Instant_Messaging/index.html

Check if your device is compatible and try it for free till end of this year!

Enjoy,

Amélie

Windows Live Messenger 8.1

Thu, 02 Nov 2006 19:46:11 GMT

Check out the updates on http://ideas.live.com and be one of the first to download Windwos Live Messenger 8.1 or any other service that is available in beta.

Enjoy!

Proximus “mobilises” Windows Live Messenger

Mon, 30 Oct 2006 17:44:31 GMT

Proximus and Microsoft today announce that the world's leading instant messaging service, Windows Live Messenger (formerly known as MSN Messenger) will be available on mobile phones in Belgium starting mid November.

Proximus will be the first mobile operator in Belgium to offer customers the ability to instant message using Windows Live Messenger on their mobile phones, as they would on their personal computers. Through this new service, customers will have a similar look and feel as Windows Live Messenger with an adapted user experience for the mobile. Customers will be able to see if their contacts are online and exchange messages between Windows Live Messenger on a PC and mobile phone and vice versa.

This agreement with Microsoft is the latest enhancement to Proximus’s wireless messaging offerings in Belgium, and will be proposed under the Proximus Instant Messaging umbrella. By expanding availability of these services for mobile use, this agreement has the opportunity to help promote more frequent interaction between PC and mobile customers.

It will only take Proximus customers with a compatible device a few minutes to download the Proximus Instant Messaging application and save it into their handset. All they will have to do is send “IM” via SMS to 2468 and they will receive the application for free on their mobile. To use the service, customers will simply need to launch the Proximus IM application from the menu on their mobile phones and sign in with their Windows Live Messenger user account.

As a special launch promotion, Proximus customers will be able to enjoy the Windows Live Messenger Mobile service free until 31 December 2006. This special offer will include unlimited usage and traffic in Belgium. After this promo period, the service would be charged at EUR 5,99 for a monthly recurring subscription and EUR 6,99 for a one month purchase. National traffic will be included in the price and won’t be charged separately to customers. This service is not available abroad.

Details on Windows Live Messenger on Proximus and list of compatible handsets will be available at www.proximus.be as from mid November.

Windows Live Barcode

Mon, 30 Oct 2006 06:23:47 GMT

And another Live service sees the light. This time it is: Windows Live Barcode. It is a new way to avoid repetitive input, store more information and enjoy better handset service within seconds. On the other hand it's also an opportunity for advertisers. Just have a look at this campaign in Mexico: Promo Sprite . It's extremely simple. You take a photo of the barcode and your phone translates it automatically: wheter it's a promotional code, some text or your business card. On Windows Live Barcode you can easily try it yourself. I've tried it and on the right you can see my businesscard converted in a barcode. Pretty nice, no?

Geert

MSN Soapbox Demo

Wed, 18 Oct 2006 15:53:20 GMT

Excellent demo of Soapbox on 10. If you are wondering what Soapbox is, it's Microsofts answer to Youtube (or Google if you want).

Geert

Stay tuned for the results of the elections on www.msn.be

Thu, 05 Oct 2006 17:53:44 GMT

As of Sunday you will be able to follow the results of the elections 'live' on http://www.msn.be/nieuws/Verkiezingen (nl) and http://www.fr.msn.be/actualite/elections (fr)

Check it out!

Advertising’s brightest stars discuss the changing advertising landscape

Tue, 03 Oct 2006 11:14:32 GMT

Nice little mini-site where people from advertising agencies answer questions like: What is creativity? How do you know when creative is succesful? How has technology changed advertising? etc. Great idea, just a pity the quality of the movies is not that good, it's a bit dark and sound isn't great either. Nevertheless some interesting videos here: Advertising’s brightest stars discuss the changing advertising landscape

Geert

Windows Live meets Media Center

Tue, 03 Oct 2006 09:57:58 GMT

New tools and solutions just keep popping up. This time the codename is Nemo, which is designed to be an add-on for Windows Vista which integrates Spaces, Messenger and Live Call into a user interface designed for large monitors and TV's. This means that you will be able to use all the Live tools on your TV using your Media Center remote.

Interesting quote on Liveside:"By bringing Windows Live to the living room, Microsoft could expose users to its online services in a way that competitors such as Google or Yahoo have not yet exploited."

It should be in Beta by the end of 2006 but I haven't found any offical dates.

A bigger picture can be found here

Found thanks to Liveside

Geert

A new channel on MSN Belgium - Lifestyle

Mon, 02 Oct 2006 07:46:23 GMT

We added a new channel to our MSN portal: Lifestyle. You will find information on beauty, eating & drinking, fashion, glamour and living.

Geert

Nike launches Joint Product eXperience with Windows Live Messenger

Wed, 20 Sep 2006 09:58:11 GMT

Great article I just found on Dutch Cowboys (only in dutch). I'll try to translate some bits because I think this is a great campaign and a great example of new ways of using our products and services to (re)connect with the consumers.

The fist Joint Product Experience (JPX), a new way to advertise in Windows Live Messenger, is launched today by Nike as a part of their multimedia 'Nike Air MAx Campaign". The concept is based on 'watching together, trying and experiencing and gives the Windows Live Messenger users the possibility to look at and experience products together.

...Quote from Michou Malestein, Marketing Manager Nike Netherlands," Nike stands for originality and innovation and I think that with this Joint Product Experience we make a surprising statement... and with the 'Shout out' function people can give their opinion on what they have seen to evryone...

That's what I call innovative marketing from a company who is willing to give up some control and is able to listen to the consumer.

A big thumbs up for Nike, Info.nl, Mindshare and MSN Netherlands who were the parties involved in this fantastic campaign. Fantastic job guys!

Geert

Making money from your Spaces

Tue, 19 Sep 2006 15:01:02 GMT

Interesting news for avid bloggers and Spaces users: you can now make money from your Spaces. As described on The Space Craft (maybe not everything is available for Belgian users, but nevertheless, this is good news):

Currently, there are two ways you can make money on your space with minimal effort:
Earn money anytime someone purchases an item from the Book List module in your space by linking it to your Amazon Associate ID. Don't have an Amazon Associate ID? You can get one by signing up for the Amazon Associates program. This program is currently available to users in the USA, Canada, UK, Germany, France and Japan.

Earn additional money when you add the Sponsored Links module to your space and create your Kanoodle BrightAds account. The sponsored links are generated based on the content of your blog entries and you'll earn money for click-throughs on the sponsored links in your space. This program is currently available in English to users in the USA and Canada.

Check out superstar PM, Rob's blog to discover why some features are restricted to certain markets.
As other superstar PM Karen confirmed in her Space, the issues we were experiencing with the Kanoodle sponsored links last month are now resolved.

Found thanks to The Space Craft: Making money from your space

Geert

Get Your CMO to Spend More Online!

Mon, 18 Sep 2006 11:09:50 GMT

Excellent presentation that can help you convincing your management to spend more online. Presentation here. I know, it is very US-centric but it has many arguments that can help you.

Geert

Mon, 11 Sep 2006 14:07:08 GMT

Add to Live.com button now available

We’re happy to release an “Add to Live” button! With just one click, users can now add RSS feeds or Gadgets from participating blogs & sites to their Live.com homepage.

To implement the “Add to Live” button on your site, simply add this code and image to the appropriate page(s) on your site:

When you insert this code:

1) Replace sampleurl.com with the Web address of your RSS feed, including any subdirectories.
2) Copy the addtolive.gif image (just right click the one below and save it to your local machine) to the same directory as the page containing the link or put the full path to its location in the <img src> string.

Let us know if you have any feedback!

Catherine

ABN Amro introduces Messenger Saldo

Fri, 08 Sep 2006 05:45:08 GMT

Thanks to Mess I found this great application for Messenger launched in the Netherlands: check your account via Windows Live Messenger. How it works: once activated, the user will just have to send the command "saldo" followed by the last four numbers of his bank account number to an ABN Amro bot in order to receive his current balance. Again according to Mess: While the service was beta-tested among 1000 students, they checked their balance on average five times a week around lunch/dinner or after 10 PM. Isn't that incredible? How many times do we check our balance without this... once a week?

You can find more information on the ABN Amro site (in dutch).

My message to Belgian banks: this is the way to connect with young people... what are you waiting for?

Geert

27 Messenger Theme Packs

Thu, 07 Sep 2006 08:29:12 GMT

At Messengervibe you can donwload 27 Messenger Theme Packs. Some beautiful creations from various artists.

Geert

EnjoyStation - Web radio on Messenger

Tue, 05 Sep 2006 06:13:03 GMT

Really good idea! Integrating live radio with Windows Live Messenger. EnjoyStation has developed a tool that puts live radio inside your Messenger. As soon as you open Messenger, the radio starts to play and of course your message in Messenger is adapted. I have tried to download it, bit it didn't work. A pity, because I think it's a great idea. We know that, especially young people don't really surf but use Messenger a lot to chat with their friends. This would would be a great tool for radio stations to get back in contact with kids. Maybe a tip for companies such as Studio100 with Radio BemBem.

Geert

Communication Evolved

Mon, 04 Sep 2006 13:24:50 GMT

Excellent movies (maybe even viral worthy) can be found on the mini-site we created for Messenger: Communication Evolved

Geert

Showing your Live Messenger contacts on a Live Local Map

Thu, 31 Aug 2006 08:02:59 GMT

The Windows Live Contact gadget allows users to put their Windows Live Contacts (Hotmail/Windows Live Mail and Messenger contacts) directly on a web site. I have tried it and it looks very promising, altough I had some friends in my list who live in Belgium but were mapped in the States or South America. There was even one contact who was mapped in the middle of the Atlantic Ocean ;-) Nevertheless a great tool that has a lot of potential and it's extremely easy and fast... I love it!

You can try it our here: Showing your contacts on a map

Next I have put a picture of the result

Geert

Back to School

Tue, 29 Aug 2006 09:08:08 GMT

We created a nice section for those poor students who have to go back to school on friday. Check it out here: Back2school. For the rest of us it probably means more traffic jams ;-)

Geert

MSN Search

Thu, 24 Aug 2006 11:24:59 GMT

What happens when you type in the words "Search Engine" into Google? Have close look at the picture below or follow this link: Link to search engine.

Indeed: MSN Search ranks higher even on our competitors engine. We know, we still have a long way before even getting in the neighbourhood of Google in the Search arena but this looks promising, don't you think?

Geert

Develop without borders

Fri, 18 Aug 2006 06:04:12 GMT

This contest started a while ago but I only noticed it now. A very nice project from the Office Platform Evangelism team called: Develop without borders.

It challenges solution developers to use the Office platform to design solutions that helps nonprofits solve business issues, such as automating fundraising, tracking compliance efforts, and collecting, compiling and analyzing data. The idea is to motivate developers to design an application on the 2007 Micrososoft Office system and if you win the developer and the charity win a share of over $160.000 in awards.

Very nice project that we support wholeheartly.

Geert

Launch of Windows Live Writer

Thu, 17 Aug 2006 06:25:37 GMT

We launched a great blog editor this week: Windows Live Writer. A WYSIWYG editor that is extremely simple to install, with which you can easily edit whatever blog you have (Spaces, Wordpress, Blogger, Typepad etc.). A lot of effort has been taken to make this tool as open as possible and already several plug-ins have been created by external developers.

Some postings about Windows Liver writer here:

You can download it here and you can find some plug-ins on Tim Heuer's blog

Geert

Windows Live One Care safety scan

Mon, 14 Aug 2006 14:14:03 GMT

First service of the One Care family will launch tomorrow. Windows Live One Care safety scanner is a free, on-demand service to scan your PC to check for and remove viruses, and performs tuneups to improve PC performance.

Enjoy! http://onecare.live.com/scan

They're talking about revolution

Mon, 14 Aug 2006 09:55:52 GMT

Last month, in Orlando, we had the opportunity to dream with a live demo of Microsoft photosynth... It's pretty impressive.

Have a look at http://www.youtube.com/watch?v=Rc4rcowtWhA

Video demo of Windows Live Spaces

Fri, 11 Aug 2006 09:16:01 GMT

On the right hand side of this blog you can see a nice little demo of Windows Live Spaces given by Mike Torres who is Lead Program MAnager for Windows Live Spaces. Enjoy.

Windows Live Gallery Developer Center is open!

Fri, 11 Aug 2006 06:37:59 GMT

The Windows Live Gallery is now live and the Developer Center is open for all developers to start creating gadgets, custom toolbar buttons, messenger activities, messenger bots, search macros and even Vista Sidebar gadgets.

Via: Windows Live Dev

Windows Live Orb

Thu, 10 Aug 2006 07:36:51 GMT

New features keep coming up in Live.com. Now you can have a firrst look at the Orb. This round button (see image) lets you quickly navigate Windows Live sites. Hit the Orb and get links to other Live Services. It didn't work when logged in with my Belgian account, but when logged out you can see it on the Custom Domains Page.

Via Inside Microsoft: Windows Live Orb & Liveside

Spaces Developer Platform: Gadget devs, come out and play!

Wed, 09 Aug 2006 07:20:05 GMT

Interesting posting from Jay Fluegel: Gadget devs, come out and play! He gives you step by step instructions to develop gadgets for Live.com and for Spaces. What kind of gadgets, how to make them, to host them, everything.

So dear developers, show us what you can ;-)

Windows Live mini sites

Tue, 08 Aug 2006 08:25:20 GMT

Some very nice sites have been created to cover new Windows Live Services. Check it out here:

Found thanks to Carnage4Life's.

A list of all Windows Live Services

Tue, 08 Aug 2006 08:15:17 GMT

Cnet has published a complete list of all Windows Live Services. Not all are available yet, but it's great to see all the things that we are going to launch. You can find the list here.

VOIP with Messenger

Mon, 07 Aug 2006 09:07:37 GMT

Nice article in het Nieuwsblad about the new phone Philips launched (Philips Dual Phone VoIP 433 Duo). With this phone, together with Windows Live Messenger, you can call your buddies without having to stay close to your PC. Quality of the audio is very good apparently (we haven't tested it ourselves, yet).

Blogs driving Internet record growth

Fri, 04 Aug 2006 06:04:39 GMT

The Internet is still growing massively, especially thanks to blogs. According to TG Daily the Internet grew with 4.4 million hostnames in July. Their analysis is the following: "The main reason for the quick growth, Netcraft said, is the battle between Microsoft and Google to attract users to their blog services. Both firms contributed significantly to drive the Internet to a new record number of websites, which now stands at 92,615,362 websites. According to the firm, Microsoft added about 858,000 new sites, while Google gained about 568,000 during the month."

Way to go Spaces, we are really taking the lead here.

Windows Live Gallery

Thu, 03 Aug 2006 06:23:36 GMT

For even more experiences online have a look at the Windows Live Gallery. On this newly launched site you will find:Gadgets, Toolbar, Desktop Search, Search macros, or Messenger items. And as always, every gadget you find, can be put on your Live.com portal with just one click on the "Add to Live.com" button.

Live Spaces is Live

Wed, 02 Aug 2006 08:08:11 GMT

Microsoft announced the launch of Windows Live™ Spaces, the next generation of its popular MSN Spaces blogging service, which began rolling out globally last night. The new service gives advertisers the opportunity to engage with the ever-expanding community of creative consumers embracing the social networking phenomenon. Windows Live Spaces features have been designed to enable users to discover and connect with friends through their trusted contacts.

To compliment this growing online culture Microsoft has developed advertising opportunities creating a receptive and desirable arena for brands to advertise in.

The opportunities enable brands to become part of a potential customer’s real network as advertisers can reach not only the Windows Live Space creator but also a unique network of their privileged friends and contacts – all of whom are engaged, creative, online enthusiasts – and therefore a highly receptive audience.

With approximately 100 million unique users connected with each other, Windows Live Spaces continues to grow at a rate of 145,000 new Spaces per day. Strong network integration with Windows Live Messenger, Windows Live Mail and other services also provides advertisers with access to 8 billion unified contacts providing an extended audience for brands to connect with through compelling integrated campaigns.

Announcing: Windows Live Dev beta!

Thu, 15 Jun 2006 13:12:10 GMT

We launched today Windows Live Dev (http://dev.live.com), portal for developers looking for information on the Windows Live Platform. The site includes information & SDK on developing with Live Services, including Custom Domains, Expo, Gadgets, Live ID, Messenger, Search, Spaces, and Virtual Earth.

Given the success of Messenger in Belgium (3.1 Unique users) se suggest to the developer & creative communities to start with the Messenger API for activities development: You can use the MSN® Messenger client, version 6.0 and later, to develop a single- or multi-user application (an Activity) through the MSN Messenger Activity API. MSN Messenger users run an Activity through MSN Messenger and share it with their contacts. More on : http://dev.live.com/blogs/messenger/archive/2006/06/08/6.aspx

questions / remarks : blog it or thierdo@microsoft.com

Thierry

Receive Alerts on your Messenger when we post a new item on the this blog

Thu, 15 Jun 2006 11:55:09 GMT

Receive Alerts on your Messenger when we post a new item on this blog! Sign up now! Questions, issues during the sign up? thierdo@microsoft.com!

Invasion of Robots : contest for creative agencies

Thu, 15 Jun 2006 11:05:52 GMT

Invasion of Robots : contest for creative agencies

Microsoft is challenging developers worldwide to create conversational robots, or BOTs, for MSN® Messenger and Windows Live™ Messenger. The most original, useful robots collect $40,000 in total prizes. France, Belgium have already submitted bots : The virtual secretary, Xbox bot, World of ALice, etc. Find more on http://www.robotinvaders.com/main/Gallery.aspx or download the SDK on http://www.robotinvaders.com/main/About.aspx

Good Luck! Thierry thierdo@microsoft.com

ONLINE PUBLISHERS ASSOCIATION MEDIA USAGE STUDY SHOWS THE WEB NOW RIVALS TV IN REACH AND EXTENDS THE IMPACT OF ALL MEDIA

Thu, 15 Jun 2006 10:40:07 GMT

The Online Publishers Association (OPA) today announced the results of a new research project, "A Day in the Life: An Ethnographic Study of Media Consumption." The observational media usage study is being discussed throughout the OPA's 2006 Eyes on the Internet Tour, which will visit Atlanta, New York City, Boston, Chicago, Detroit, Los Angeles, Dallas, and San Francisco.

The unprecedented observational research tracked the real-time media use of 350 people, recording their actual activities every 15 seconds. The results show that the Web is now clearly a mass media -- ranking right alongside other major media when it comes to reach and duration of use. And when it comes to at-work media use, the study found that the Web clearly dominates (with 54.6% reach, compared to television's 21.1%), and is the only medium that ranks among the top two at both work and home.

OPA commissioned Ball State University's Center for Media Design to conduct the study, which is most detailed and in-depth analysis to date of the Middletown Media Studies data.

"By observing people in real-life situations, this study provides a level of accuracy and insight that simply cannot be found elsewhere," said Pam Horan, OPA president. "With that in mind, the evidence of the Web's rise to mass media status is now clear and incontrovertible."

Horan continued, "Industry data shows that the Web takes up between 20 and 25 percent of consumers' overall media time, but attracts about 8 percent of advertising dollars. While advertisers have been steadily moving to the Web in recent years, this research indicates the shift should be on a much faster pace. As a mass media with a powerful ability to extend the impact of all media, the Web clearly offers tremendous untapped advertising opportunities."

Web Extends Reach of All Media

Consumers often use the Web consecutively or simultaneously with television, radio and other media, allowing it to offer significant support. The research also revealed that the Web is a powerful tool for extending the reach of other media. More specifically, the research found that the Web increased the reach of television by a remarkable 51 percent in the morning, 39 percent in the middle of the day, and 42 percent in the afternoon. With magazine advertising, the impact is even greater -- the Web more than doubles the reach of magazines.

More on http://www.online-publishers.org/?pg=press&dt=060606

Thierry

Jan's wisdow

Fri, 02 Jun 2006 11:36:43 GMT

Lu sur i-wisdow:

The Belgian Windows Live Research team has started a blog. They invite users to enter the dialogue with them. It's very authentic. Crappy layout, very basic template. But that's exactly the charming aspect of it. Very "bottom-up".

i-wisdow existe depuis septembre 2005 et se présente comme le "i-merge.net brandbreeding blog"

Training

Wed, 31 May 2006 12:09:46 GMT

Vous êtes Media planner, Media buyer, créatif, account en agence, annonceur. MSN se propose d'organiser au sein de votre entreprise une formation 'internet level 1' rappelant les bases du media en ligne.

Pour plus d'info: contactez Philippe

v-phdelt@microsoft.com

Verbatim

Thu, 18 May 2006 13:54:38 GMT

(A propos des investissement online en 2005)

"Une bonne année mais sans plus. Les investissements progressent, mais l'écart entre le temps consacré à l'Internet par les consommateurs et le niveau d'investissement me laisse perplexe. Le moins que l'on puisse dire est qu'il y a une importante marge de progression"

Stéphanie Radochitzki, MPG citée par Media Marketing du 10/05/2006

Marketing Corner

Mon, 15 May 2006 08:32:46 GMT

Elodie sait ce qu'elle veut

Voici une jeune femme prête à croquer la vie à pleine dents. Avec son diplôme de pédagogue, Elodie s’apprête à s’investir à fond dans sa carrière. Une utilisation intensive du Web l’y aidera. Mais d’abord, avec ses meilleures amies, elle compte partir se ressourcer aux Etats-Unis durant un périple de deux mois, qu’elle a soigneusement préparé via Internet. MSN Search l’a aidée à cerner ses destinations et via MSN Messenger et MSN Hotmail elle est restée et restera en contact avec ses copains sur le continent américain et ailleurs. Elle a même créé un MSN Space, qui accueillera son journal de voyage et ses photos. Car tout comme 71 % des jeunes de sa catégorie d’âge (18-34) utilisant MSN Messenger, Elodie aime rester en contact avec ceux qui lui tiennent à cœur.

Après son retour, Elodie plongera à nouveau dans une vie des plus animées. Heureusement, elle sait parfaitement comment gérer ses finances ou encore faire son shopping en ligne. Tout comme elle, 718.800 femmes belges âgées de 18 à 34 ans font appel aux services de MSN Belgique pour vivre une vie plus riche et productive.

Ces étudiantes, diplômées, femmes actives, jeunes mères ont un allié fidèle on-line : 75 % déclarent gagner un temps fou grâce à Internet. Comme 72 % d’entre elles, Elodie non plus ne pourrait – et ne voudrait - plus se passer des nouvelles technologies. Bon voyage !

La voce

Wed, 10 May 2006 07:47:39 GMT

Avant l'été, Windows Live Messenger aura révolutionné le monde de la communication vocale. Avec MSN Messenger déjà, la voix avait une place à part entière dans les conversations par fenêtre et/ou webcam interposée.

Désormais, elle prend tous ses droits, que votre buddy soit en ligne ou non.

Avec à la clé une qualité vocale bien supérieure encore. Voici quelques unes des nouvelles fonctions :

- appels gratuits de PC à PC : avec vidéo plein écran et une floppée d'innovations technologiques signées Microsoft pour une vitesse de connexion et une qualité accrues ;

- téléphones Messenger en collaboration avec Philips : dual phones combinant IP et ligne classique, avec la liste de vos buddies à l'écran (IP) et appels sans fil gratuits ;

- en version bêta pour e.a. l'Allemagne et le Royaume-Uni et dès mi-mai en Belgique: appels vers lignes fixes ou mobiles avec Windows Life Call.

Voilà qui passionnera tout annonceur se demandant comment un outil ralliant plus de 2,9 millions d'utilisateurs (chiffres mars 2006) pouvait encore faire mieux. En devenant un véritable portail pour toutes les formes de communication, Windows Live Messenger contribue grandement à ce que l'utilisateur vive une expérience en ligne achevée et mémorable. Il passera donc plus de temps devant les mêmes formats publicitaires : half banners, onglets, team packs, liens texte dans la fenêtre de conversation, vidéo, etc. Pour de nouveaux records de clics et des possibilités créatives décuplées.

Double impact

Mon, 08 May 2006 08:55:27 GMT

"Je vais essayer de rentrer sur le monde médiatique dans le net. On va annoncer un film dans le net, de chaque pays, puis on ira sur le web, et puis on fera avec des antennes... the wide band. You know about the wide band ? Hello ? OK ? Alors on va aller sur le wide band, et là le wide band on pourra toucher 250 de viewers'

Nous avons opté pour cette citation du merveilleux Jean-Claude Van Damme pour annoncer l'action double impact qui permettra à vos campagnes de récolter deux fois plus de banner views.

Mais ça a été difficile de choisir parmi les citations du maitre.

"Le Net, tu vois, toutes les compagnies essaient de mettre dessus leurs propres pubs, leurs propres films, tout ce qu’elles possèdent, dans cette petite boîte. Le problème, c’est que quand tu as fumé, tu ne peux pas faire sortir de ton esprit le goût de la cigarette. Alors, quand le génie sort de la lampe, il est beaucoup trop gros pour pouvoir retourner dans cette lampe. Et c’est leur problème, ils ne peuvent pas retourner dans cette boîte qu’est le Net. Alors si tu fais un film sur le Net, tu dois le tourner à l’intérieur du Net, et comprendre les principes du Net. Le net est stupide mais intelligent".

(Je vous laisse méditer la-dessus)

Pour toute info à propos de la promotion d'été: msnbead@microsoft.com

Détails de la promo d'été

Théorie des ensembles

Wed, 03 May 2006 19:17:50 GMT

Quand j'étais petit, je me demandais si la théorie des ensembles me servirait un jour à quelque-chose. La réponse est positive. Elle sert à bien comprendre les stats de msn

Steve B.

Tue, 02 May 2006 12:36:15 GMT

Belle initiative que celle de nos collègues et amis danois. Pour le lancement de leur podcast marketing, ils ont invité Steve Balmer qui a répondu à quelques questions.

L'intégralité de l'interview (en anglais) se trouve ici